Privacy Policy (California)
Effective Date: January 6th, 2026
Last Updated: January 6th, 2026
[Blue Waters Kayaking] (“Company,” “we,” “us,” “our”) respects your privacy. This Privacy Policy describes how we collect, use, disclose, and safeguard information when you visit our website [yourdomain.com], contact us, book services, purchase products, or otherwise interact with us (collectively, the “Services”).
1) Scope
This Privacy Policy applies to personal information we collect online and offline, including through our website, forms, scheduling/booking tools, email, phone, and SMS/MMS messages.
2) Information We Collect
We may collect the following categories of personal information (as defined by California law), depending on how you interact with us:
- Identifiers
- Name, email address, phone number, postal address
- Account/login information (if you create an account)
- Online identifiers such as IP address, device ID, cookies
- Customer Records / Transaction Information
- Purchases, bookings, service history, payment status (we do not store full payment card numbers if payments are processed by a third-party processor)
- Internet / Network Activity
- Pages viewed, clicks, browsing activity on our site, referring URLs, approximate location based on IP
- Communications
- Messages you send us (email, contact forms, chats), customer support interactions, call notes where permitted
- Sensitive Personal Information (only if applicable)
We generally do not intentionally collect sensitive personal information as defined by CPRA unless necessary for providing Services or required by law. If we do (for example, if you voluntarily share it), we use it only for permitted purposes such as providing requested services and maintaining safety and compliance.
3) Sources of Information
We collect personal information from:
- You directly (forms, bookings, purchases, communications)
- Your devices (cookies/analytics)
- Service providers we use (booking platform, payment processor, email/SMS providers)
- Advertising/analytics partners (if enabled)
4) How We Use Information
We use personal information to:
- Provide, operate, and improve the Services
- Schedule and deliver services, process transactions, and send confirmations/receipts
- Communicate with you (including customer service and updates)
- Send marketing communications if you opt in or where permitted by law
- Personalize content, measure site performance, and conduct analytics
- Maintain security, prevent fraud, and enforce our policies
- Comply with legal obligations
5) SMS/MMS Privacy & Consent
If you choose to receive SMS/MMS messages from us, the following applies:
- Consent: By providing your mobile number and opting in, you consent to receive SMS/MMS messages from Blue Waters Kayaking at the number provided. Message frequency varies.
- Rates: Message and data rates may apply.
- Opt-Out: You can opt out at any time by replying STOP. For help, reply HELP or contact us at info@bluewaterskayaking.com.
- No Sale/Sharing of Mobile Number for Marketing: We do not sell or share your mobile phone number or SMS/MMS consent with third parties or affiliates for their marketing or promotional purposes.
- Service Providers: We may use service providers (e.g., SMS platform carriers/aggregators) to send messages on our behalf. They may access your information only to perform services for us and must protect it.
6) Cookies, Analytics, and Targeted Advertising
We may use cookies and similar technologies to operate our site, remember preferences, analyze traffic, and (if enabled) support advertising.
- Analytics: We may use tools like Google Analytics or similar services to understand site usage.
- Advertising/Remarketing (Optional): If we use advertising pixels or remarketing, this may be considered “sharing” for cross-context behavioral advertising under California law.
You can control cookies through your browser settings and, where available, our cookie banner/preferences tool.
7) How We Disclose Information
We may disclose personal information to:
Service Providers/Processors
Vendors who help run our business (hosting, booking/scheduling, payment processing, email/SMS delivery, analytics, customer support). They can use personal information only to provide services to us.
Business Transfers
If we are involved in a merger, acquisition, financing, or sale of assets.
Legal/Safety
To comply with law, enforce agreements, or protect rights, safety, and security.
We do not disclose personal information to third parties for their own direct marketing purposes without your consent.
8) Data Retention
We keep personal information only as long as reasonably necessary for the purposes described above, including to:
- Provide Services and maintain business records
- Comply with legal/tax obligations
- Resolve disputes and enforce agreements
Retention periods vary based on the type of data and legal requirements.
9) Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is 100% secure, so we cannot guarantee absolute security.
10) Children’s Privacy
Our Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13.
11) Your California Privacy Rights (CCPA/CPRA)
If you are a California resident, you may have the right to:
- Know/Access: Request the categories and specific pieces of personal information we collected about you, including sources, purposes, and disclosures.
- Delete: Request deletion of personal information, subject to exceptions.
- Correct: Request correction of inaccurate personal information.
- Opt Out of “Sale” or “Sharing”: Opt out of sale or sharing of personal information for cross-context behavioral advertising (if we engage in this).
- Limit Use of Sensitive Personal Information: If we use sensitive PI beyond permitted purposes (often not applicable for small businesses).
- Non-Discrimination: We will not discriminate against you for exercising your rights.
How to Submit a Request:
Phone: 415 669 2600
Address: 11401 CA-1 Point Reyes Station CA 94956
Include: your name, contact info, and the request you’re making.
Verification: We may need to verify your identity before fulfilling requests.
Authorized Agents: You may designate an authorized agent to submit requests on your behalf. We may require proof of authorization and verification of your identity.
12) “Do Not Sell or Share.”
If we “sell” or “share” personal information (as defined under California law), we will provide a clear link titled “Do Not Sell or Share My Personal Information” on our website and honor opt-out preference signals where required.
Current practice:
- Sale of personal information: No
- Sharing for targeted advertising: No
(Set these accurately. If you use ad pixels/retargeting, “sharing” may be “Yes.”)
13) California “Shine the Light” (Optional)
California residents may request information about disclosure of certain categories of personal information to third parties for their direct marketing purposes. To make such a request, contact us at info@bluewaterskayaking.com (We do not share personal information for third-party direct marketing without consent.)
14) Do Not Track (CalOPPA)
Some browsers transmit “Do Not Track” signals. Because there is no industry standard for responding, our site does not respond to DNT signals at this time.
15) Third-Party Links
Our Services may link to third-party sites or tools. We are not responsible for their privacy practices. Review their policies separately.
16) Changes to This Policy
We may update this Privacy Policy from time to time. The “Last Updated” date above indicates when changes were made. Your continued use of the Services after an update means you accept the updated policy.
17) Contact Us
Blue Waters Kayaking
Email: info@bluewaterskayaking.com
Phone: 415 669 2600
Address: 11401 CA-1 Point Reyes Station CA 94956
